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Thanks, Come Again: Audience-Centric Design

Thursday, November 05, 2009 from 8:00 AM - 11:00 AM (ET)

Washington, DC

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Ticket Information
Ticket Type Sales End Price Fee Quantity
Student Ended $30.00 $0.99 N/A
Small Nonprofit Ended $45.00 $1.12 N/A
Regular Registration Ended $75.00 $1.88 N/A
Late Registration Ended $90.00 $2.25 N/A
Co-Sponsorship: $250   more info Ended $250.00 $6.25 N/A
Event Details

In this day and age, organizations can no longer rely on their mission or reputation to draw visitors to their site. People are busy, attention spans are short, and the web is increasingly crowded. There are many competing destinations and messages vying for your target audience’s limited time and interest.

To guarantee that your first-time browsers become repeat visitors, your site must be sticky, engaging, persuasive, and easily navigable. 

But what tools and techniques can be adopted to create a compelling user experience? How do you attract and keep your target audience? What are the keys to visitor loyalty? How make them come again?

In this Web Executive Seminar, experts in user engagement and audience-centric design will share their lessons learned and provide tips on:

  • Audience research methods
  • Tips for understanding users' priorities
  • Methods for matching tools to user needs
  • User-focused web features (from online games to user-produced visualizations to mobile alerts)
  • Increasing the portability of your content and much, much more...

Also, they will hear from speakers who have paved the way in conceptualizing and building compelling, audience-centric sites, including:

Follow activity before, after, and during the event using the Twitter hashtag #uxthanks.

Learn More: www.forumone.com/thanksContact: Andrew Cohen, acohen@forumone.com,703-548-1855 x50

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When

Thursday, November 05, 2009 from 8:00 AM - 11:00 AM (ET)

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Where
National Press Club
529 14th Street NW, 13th Floor
Washington, DC 20045


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Contact Forum One Communications for event and ticket information.